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Mission Funds Insights: Direct from the front lines

Check this space for our observations, ideas and analyses-based on our years of experience and our commitment to not only extracting investment value from our regime-based model, but intellectual value as well.


The Importance of Timing

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The Oracle of Omaha, Warren Buffett, is a consistent optimist about the power of investing in the U.S. equity market. Though known as a selective investor, he advocates that the average investor buy and hold a slice of the entire equity market. As a fundamental principle, we agree. But for those of us who aren’t in his unique position as one of the richest people on the planet, sometimes we need access to that slice.

Often Wrong, Never in Doubt: The Siren Song of Alternatives

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Danny Deutsch’s motto and the title of his book, Often Wrong, Never in Doubt, are about the power of confidence and moving forward even when it results in as many misses as hits. It worked for him. It doesn’t work in investing, which relies on empirical evidence, not hope. However, we find the motto does apply to the alternative investing space—given its poor performance coupled with confident messaging. 

Value is the Product

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The team at Auour has been enjoying reading Value as a Service, by Rob Bernshteyn, the CEO of Coupa, a rapidly growing software company. Its premise is that companies need to move from selling products to selling value, and although the book focuses on the technology industry, Bernshteyn's insight applies to any business. It certainly reinforces the objective we have had for Auour since our founding.

Expanding Opportunities. Increasing Access

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As should be easy to see, we have been large supporters of the trend to Exchange Traded Funds (ETFs) from mutual funds. We have written about the lack most mutual funds have displayed in beating their respective benchmarks. With this announcement of Auour partnering with Mission Funds in launching our first mutual fund, the first question anyone should ask us is “are you changing your stripes?” The unequivocal answer is “Absolutely NO”.

Emerging Problems

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At Auour, we analyze many independent factors to assess greed and fear and the inherent risk in the global markets. We believe the tools we have honed give us a more balanced approach to global investing and provides us the opportunity to gradually move allocations – potentially to all cash – as our confidence builds that a material and enduring downturn lies in front of us...



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