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Mission Funds Insights: Direct from the front lines

Check this space for our observations, ideas and analyses-based on our years of experience and our commitment to not only extracting investment value from our regime-based model, but intellectual value as well.


Value is the Product

Auour Investments 0 47

The team at Auour has been enjoying reading Value as a Service, by Rob Bernshteyn, the CEO of Coupa, a rapidly growing software company. Its premise is that companies need to move from selling products to selling value, and although the book focuses on the technology industry, Bernshteyn's insight applies to any business. It certainly reinforces the objective we have had for Auour since our founding.

Expanding Opportunities. Increasing Access

Auour Investments 0 51

As should be easy to see, we have been large supporters of the trend to Exchange Traded Funds (ETFs) from mutual funds. We have written about the lack most mutual funds have displayed in beating their respective benchmarks. With this announcement of Auour partnering with Mission Funds in launching our first mutual fund, the first question anyone should ask us is “are you changing your stripes?” The unequivocal answer is “Absolutely NO”.

Emerging Problems

Auour Investments 0 64

At Auour, we analyze many independent factors to assess greed and fear and the inherent risk in the global markets. We believe the tools we have honed give us a more balanced approach to global investing and provides us the opportunity to gradually move allocations – potentially to all cash – as our confidence builds that a material and enduring downturn lies in front of us...

The Largest Game of Jenga Ever

Auour Investments 0 101

We like games, but not all games. Some make us tense such as the Hasbro game named Operation. As a child growing up in a warm and nurturing environment, hearing the BUZZ as you touched the side not only scared you, but risked driving you to tears. We believed we could have killed someone if given a plastic scalpel. Jenga is another game that makes us tense. To make it worse, it is not just your actions that could drive to failure. Those players before you place the tower of blocks in an ever more unstable situation...



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